LGM GROUP
AM25
(+) Introduction
LGM Group is a global manufacturer of industrial textile pressing and ironing equipment, that offers customers everything they need from a single source: from specialized pressing tables and energy-efficient ironers to fully automated robotic pressing systems and customized molds for diverse sectors such as garment manufacturing, industrial laundry, textile finishing, denim processing and fashion retail.
Year
2025
Industry
Industrial Automation
Scope of work
/3D Animation /Technical Explainer
Timeline
4 week
(+) Challenges
The machine itself wasn’t the challenge. Understanding it was.
Like many industrial systems, the complete production line consisted of multiple stages, moving parts, and process steps that only made sense to engineers familiar with the workflow.
For customers, investors, and sales teams, technical drawings and documentation created a communication gap. The information existed, but the process remained difficult to visualize and explain.
Our challenge was to transform the entire production workflow into a clear visual narrative — explaining not only how the machine works, but how every stage contributes to the final result.
The goal was to maintain technical accuracy while making the system understandable to anyone involved in the buying and decision-making process.
(+) Solution
A complete technical animation designed to explain the entire process from start to finish.
Starting from the engineering data, we built a visual story that breaks down the machine into clear, logical stages. Rather than presenting isolated components, we focused on showing how the entire system works together as one connected workflow.
The animation was structured to explain:
Machine architecture and key components
Process flow from input to final output
Operational logic between stages
Material movement and system interaction
Critical functions and technical advantages
By combining engineering accuracy with clear sequencing and motion design, we transformed a complex industrial process into a format that can be understood within minutes instead of hours.
(+) Results
Premium motion leads to higher percieved value, and higher value leads to faster decision-making.
The animation was originally created for one of Europe's largest industrial trade shows, GARMENT which are essential B2B events connecting clothing manufacturers, textile suppliers, and fashion brands. The company needed a practical way to present its solution without bringing the complete machine on-site.
With a clear visual explanation of the entire workflow, prospects could understand the process faster, technical discussions became more efficient, and the system became easier to present across different sales environments.
Today, the animation is used at exhibitions, customer meetings, and presentations wherever the physical machine cannot be present.
The outcome is clear: a reusable sales asset that helps communicate complex engineering and create new business opportunities.
Have a project in mind?
Tell us about your project - from visualization to animation and technical explainers.
LET’S TALK.
If you’re ready to create and collaborate, we’d love to hear from you.
Quick response.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.
Branimir Lejic
Team Lead at blynk®
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